Privacy Policy — Primal Heart Healing

Privacy Policy

Last Updated: April 6, 2026

Primal Heart Healing ("we," "us," or "our"), operated by Stefani Michelle, is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact information — name, email address, phone number
  • Booking information — appointment details, session history, calendar data
  • Payment information — billing details processed securely via Stripe (we do not store card numbers)
  • Communications — messages sent via contact forms, email, or WhatsApp
  • Usage data — IP address, browser type, pages visited, referral source (collected via analytics)
  • Voluntarily provided information — any personal details you share during sessions or in intake forms

2. How We Use Your Information

We use the information we collect to:

  • Confirm and manage session bookings and appointments
  • Process payments and send receipts
  • Deliver purchased digital products and course access
  • Send service-related communications (reminders, confirmations)
  • Send marketing emails and newsletters, where you have opted in
  • Improve our website, services, and customer experience
  • Comply with legal obligations

3. Email Marketing & Communications

If you opt in to our email list, you may receive newsletters, promotions, and updates from Primal Heart Healing. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We use GoHighLevel (GHL) as our CRM and email platform.

4. Payment Processing

All payments are processed through Stripe. Your payment card information is transmitted directly to Stripe and is never stored on our servers. Stripe's privacy policy is available at stripe.com/privacy.

5. How We Share Your Information

We do not sell your personal data. We may share information with:

  • Service providers — GoHighLevel (CRM/booking), Stripe (payments), Zoom (video sessions), Google (calendar), email delivery providers
  • Legal authorities — where required by law, court order, or to protect our legal rights

All third-party providers are contractually required to protect your data and use it only for the purposes we specify.

6. Cookies & Tracking

Our website uses cookies and similar tracking technologies to:

  • Remember your preferences and session data
  • Analyze site traffic and user behavior
  • Enable booking and checkout functionality

You can control cookie settings through your browser. Disabling cookies may affect some site functionality.

7. Data Retention

We retain your personal data for as long as necessary to provide services, comply with legal obligations, and resolve disputes. Booking and transaction records may be retained for up to 7 years for tax and compliance purposes. You may request deletion of your data at any time (subject to legal retention requirements).

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Opt out of marketing communications
  • Data portability (receive your data in a portable format)
  • Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at [email protected].

9. Children's Privacy

Our services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us immediately.

10. Security

We implement industry-standard security measures to protect your personal information, including SSL encryption and secure third-party platforms. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our site links to external platforms including YouTube, podcast hosts, and social media. We are not responsible for the privacy practices of those sites. Please review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our site after changes are posted constitutes acceptance.

13. Contact Us

For any privacy-related questions or requests:
📧 [email protected]
📞 +1 (623) 259-7670
📍 1431 E. Royal Palm Rd, Phoenix, AZ 85020

Last updated: April 6, 2026  ·  Primal Heart Healing